Creating Event Assets - How is 2024 Looking for You?

Many of you know my connection and involvement with the Idea Collective Community, and it won’t surprise you that they happen to produce my favorite conference of the year.  Each fall, the Idea Collective Conference brings together amazing small business owners from all over the country, and we can learn, laugh, and connect. 

It is always a time of reflection on the past year, learning from incredible community members and inspiring keynote speakers. This year I was introduced to Marcus Lemonis, Hally Brooke, and Megan Reilly - each one brilliant in their own way. I’ve linked them so you can discover more for yourself! :)

What might surprise you is that I am part of the magic - this year, I was fortunate enough to partner for the 3rd year in a row with Pat Miller and his team to do the graphics for the event.  And, it might surprise you even more to find out what is involved with a Conference of this size and making sure that the assets are high quality representations of the businesses that support the mission.

I work with Pat’s team to make sure the Idea Collective brand AND their sponsors are properly represented.  This includes signage, table tents, name badges, program notebook (a truly valuable piece with staying power!), buttons, merchandise, and more! 

As you can imagine, this doesn’t happen with the snap of your fingers. There is a comprehensive project plan in place with dates, deadlines, asset collection, proofing, editing and more.  As the event gets closer, we meet regularly to review new submissions from sponsors, make changes to graphics or agendas, check all links and QR codes and make sure that we are ready to roll when the event kicks off.  There are plenty of tracking mechanisms in place to make sure that the deliverables match the event in the size, scope and quality - all of which are impeccable if I do say so myself!  😀

As someone who has done this for many years, I love partnering with event planners and businesses to create the assets of their dreams!  Each piece is designed with the end goal in mind - to inform, delight and provide a visual representation of the hard work that goes into the production of events.

If you are planning an event and you would like to connect to find out more about the services that I can provide, find some time on my calendar here.  We can talk about your own dreams for your event, whether it is a business conference, a milestone business anniversary or award presentation, or even a fun retirement party for a long-time associate!  

As a bonus, I also work with an incredible printer, so I’ve got you covered from start to finish!  Let’s chat about what your calendar year looks like and how I can support you in 2024!