When you started your business, what was the first thing on your mind?
Getting clients? Creating the BEST product in your field? Maybe it was, how in the world am I going to pull this off??
We ALL have those thoughts, believe it!
That’s where branding comes in. Big Beautiful Branding.
Branding is more than finding a logo, picking your favorite color and hitting ‘publish’ on your website and assets. There is some real strategy that will help you showcase your authentic self, differentiate your message and stay innovative, allowing you to scale and GROW.
You want to create with authenticity. Connecting with your ideal clients doesn’t happen by accident - and inauthentic branding can place you in the wrong rooms. Your ideal clients connect with you on a deeper level than you might think, and that level is your authenticity. For example - how many different photography companies are out there? The choices are vast, and by showing your authentic self, your ideal clients will be drawn to you. Those that don’t align will find their own connections and choose accordingly. You can’t be everything to everyone, nor should you try. Your people are out there, and if you are authentic, they find you.
It’s kinda magical when it’s done well.
While we’re at it, let’s also stand out from the competition. What’s your differentiator? What makes YOU the only game in town? Branding can help to nail that down with the images and messaging being consistent and creative. Finding multiple ways to share the same message is a gold mine. You can share over and over, and when the time is right, clients are certain that they want to work with you - and ONLY you.
Speaking of creative, how’s your creative game? If you struggle to find your creative voice and identity, I hear ya. I really do! Even as a designer, it’s not a switch that I flip. It takes time and effort, and my brain really has to stretch to find the messages. And, I’ve been doing this a LONG time! But it’s worth it. And when I do hit that creative sweet spot, it’s like, game ON! The ideas flow and become an organic extension of my clients’ messages. Dreamy.
As we grow and evolve in our business, we know that our traditional brand needs to embrace innovation as well. Staying where we are does not get us where we need to go. That’s where rebranding comes into play. Keeping the elements that make you authentic and draw your ideal audience evolves over time and sometimes small tweaks in branding and messaging capture that. Sometimes they are bigger, sweeping changes that redefine you.
Wherever you are in your branding journey, know that it’s all within reach.
You have the ability to do what energizes you and to partner on the rest. I team up with clients at their level of genius all the time. If you are a creative warrior looking for an eye to interpret your DIY vision, we can connect and I’m happy to give my designer review. If you are the one that says I don’t have a creative bone in my body, I can help you to cut through the noise, get clear with your vision and voice and hit the high notes.
All levels are welcome, and we can partner where YOU need support. I invite you to grab some time on my calendar and let’s find out what your branding evolution is. Let’s GO!
